How to Fine-Tune a Pay per Click Campaign with Negative Keywords »
Posted By jwork 3 months, 3 weeks ago in Science & TechnologyNegative keywords are keywords you specify that should not be included in search queries that trigger your ad. A common example is the word "free". If you sell a product but you do not want ads for your product being displayed to those looking for something free, then you could set a negative keyword of "free" to prevent it.
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