Gadgets & Tech – For many decades we had a PC monoculture controlled by Microsoft and, to a lesser degree, by Intel. Today, in the world of online media, that same thing looks like it could happen. But it doesn't have to be that way. This 4-point manifesto lays out how to avoid a Google media monoculture.
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Excellent post. How can any marketing manager sleep at night not knowing their cost of sales?