http://tech.propeller.com/story/2008/01/30/how-to-tell-a-prospective-ppc-client-their-paid-search-sucks During the scoping process and if you have the opportunity to communicate your findings directly to the potential client instead of writing it up and having a sales guy regurgitate it to get the sale, it's a good idea to avoid "nice guy or lady" approach and migrated to more of a "This is Business and to be honest with you....". http://media-images.nscpcdn.com/media/ns-logo-rss.gif http://www.propeller.com en-us Copyright 2006-2007 Propeller Propeller.com