http://tech.propeller.com/story/2008/01/17/google-adwords-they-are-not-practicing-what-they-preach How is it that Google, who has set the standard for creating PPC best practices can honestly propose their infamous "optimization option" that promotes broad match & mediocre campaign structure and organization that has done nothing but double or triple the spend for their advertisers & leave a bad taste in their mouths from the e http://media-images.nscpcdn.com/media/ns-logo-rss.gif http://www.propeller.com en-us Copyright 2006-2007 Propeller Propeller.com http://tech.propeller.com/story/2008/01/17/google-adwords-they-are-not-practicing-what-they-preach/comment/1707908 http://tech.propeller.com/story/2008/01/17/google-adwords-they-are-not-practicing-what-they-preach/comment/1707908 I'm still in the process of really understanding Adwords in detail. Too bad others don't have a good experience with this.

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