According to Satya Nadella - corporate vice president of the Search and Advertising Platform Group at Microsoft - "Microsoft is building on several years of innovation in imagery and 3D visualisation, adding some of the most significant innovations to driving directions technology in the past several years. Collectively, these improvements build on the work we did in core relevance and differentiated vertical experiences, and are an important milestone in our efforts in delivering a comprehensive, innovative search offering that includes mobile, mapping, web and local services."