Wow! That would be awesome to have stories customized by your likes.

"If Propeller can successfully build a new system powered by personalization algorithms - they could become the innovation leaders in the social news space."

Maybe this site's finally going to get some long-deserved recognition rather than constant mockery about being "the Digg clone."

I have been around Netscape/Propeller for more than a year now. I hardly knew anything about Digg prior to joining Netscape, and have since checked out Digg. I am not thrilled with it at all. It seemed clunky, slow, and well, not too personal. It had the feel of a sports bar when I want to go clubbing. Propeller is a fast, upbeat change of pace from my otherwise "slow" day. Digg seems to be doing just that, digging a big hole.